WHAT IS WONDERRIGOR?
The WonderRigor™️ method was created by Dr. Natalie Nixon, phd. It is the key tool that helps unlock the creativity that we need to be our most innovative.
Creativity is the source of all innovation, but how can we cultivate it? Natalie Nixon defines creativity as our ability to toggle between wonder and rigor to solve problems and produce novel value.
She draws on her background in business and the arts to show how we can unlock our innate creativity to produce breakthrough products and services.